Business Colour
Business Colour is Salmat's answer to the TransPromo revolution, where essential business documents are evolved into highly personalised and targeted customer communications. Salmat developed the first fully functional Business Colour service in Australia in 2004.
Salmat has more than five years experience delivering the Business Colour service on high-speed full colour inkjet and toner machinery. Our marketing and design expertise, data management and formatting skills and software go hand-in-hand with our significant investment in the supporting technology required to keep the costs of colour printing to a minimum.
At an operational level, Business Colour eliminates the requirement for the production, transportation and storage of offset printed reels or cut sheet base stationery and inserts. As a result of this, wastage and the risk of error through manual intervention are decreased. With fewer inserts, processing speed is improved and postage costs are minimised.
Business Colour provides the opportunity to market in full colour with high levels of personalisation, enhancing the relevance and readability of your customer communications. Direct marketing and essential mail streams are integrated into a single communication piece, improving the value of marketing information by moving messages from inserts to the primary document.
Enquire about our Business Colour solutions