Philip Salter and Peter Mattick see huge potential for direct marketing and customer communications in Australia, founding Salmat.
From small beginnings as a letterbox distribution network, the company quickly expands into a national operation and develops a laser printing and direct mailing business.
Salmat becomes the market leader in data management, document management, targeted distribution and response management. The company enters the telecommunications industry, setting up call centres for inbound and outbound telecommunications services.
Salmat acquires Deltarg to offer letterbox delivery and customer targeting services to the New Zealand market.
The company expands into Asia and commences operations in the Philippines, establishing a joint venture with Jardine Matheson, a Hong Kong listed conglomerate.
The joint venture expands to Taiwan.
Further joint venture expansions into Hong Kong.
Joint venture with ePLDT begins new telecommunications services operations in the Philippines.
Salmat Limited (ASX Code: SLM) is listed on the Australian Stock Exchange and acquires Jardine Matheson's interest in the Asian joint ventures.
Acquisition of ePLDTs 51% holding in the Philippines operation.
Salmat purchases SalesForce, one of Australia's largest call centre and customer sales providers.
Acquisition of the NSW Government Printing Service.
Salmat sells its Philippines holding to ClientLogic Corporation and maintains a strategic alliance to offer services to the region.
Dialect Interactive is purchased, a leading provider of SMS, IVR and web-hosted services and now known as Salmat Interactive. Launches successful bid for VeCommerce, a specialist provider of voice recognition services. Aframe (now Salmat eLearning), an online learning and training program service, is also acquired.
Salmat launches Lasoo.com.au, an online catalogue and pre-shopping search engine, and merges its Business Process Outsourcing (BPO) operations with HPA, a key BPO service provider.
Today, Salmat employs more than 7,000 people, with operations in eight countries and every State across Australia.